Polar Bear in a Bottle

We were driving this morning when Sam commented, "the poor polar bears."
"What's wrong with the polar bears?" I asked- thinking that he was up on his knowledge of endangered polar bears due to global warming, but no…
"Well, I think they are going to get put in a bottle," he said pointing to a Polar Soda truck.

Similar to this truck, but with a picture of a bottle on it also.