I wonder about this ALL the time and just found a research based article on gender and toy color preferences. I am particularly struck if I run to a store like Target to pick up something quickly for a birthday party. You can see the glaring hot pink aisles from halfway across the store. It's not that I'm against girls playing with pink toys, I just don't understand why 90% of toys marketed for girls are pink and the boys toys are every color except pink (and purple). It's interesting raising a boy and a girl, and watching what they gravitate towards, as well as what society and different groups of people think they should play with.
Below is the link to the article.
Article on Slate.com about science and gender preferences and toys.
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